Brand
Guidelines
We take great pride in our brand and want to ensure the trademark and logo are used correctly. Use this page to understand the do’s and don’ts of the Current RMS brand.
Our Logo
Our logo is our most important asset. It is instantly recognizable and represents our modern, fresh, and vibrant brand. Make sure it is visible and clear on the chosen background and use the correct version for the space provided.
Horizontal & Vertical Logo
The full color logo can only be placed over a light or dark neutral background color.
The logo can only be placed over a colorful background if used in a flat white format.
Our Symbol
Our symbol can be used on its own where appropriate, but you must make sure that it’s visible and clear on the chosen background.
White background
Light Gray background
Dark Gray/Black background
Colored background
Spacing & Exclusion Zone
The use of white space around the Current RMS logo is essential; the brand should never be placed too close to the edges. Always leave enough white space to ensure the elements are not crammed together and everything is readable.
X = Typography height
Minimum Height
It is crucial to make sure the logo is readable, therefore we have established a limit to how small you can reduce the logo size, both in web and print material.
The vertical logo should not be smaller than 80px or 15mm height
The horizontal logo should not be smaller than 40px or 8mm height
The symbol should not be smaller than 40px or 8mm height
What Not To Do
We’ve put a lot of love and care into the creation and development of our logo and brand; do not
mistreat it.
No attempt should be made to alter the logo in any way.
Do not place logo near edges
Do not change logo proportions
Do not distort the logo in any way
Do not change elements order
Do not change logo colors
Do not split the words
Do not change the typography
Do not rotate the logo
Do not apply a gradient to the logo symbol or typography
Do not place full color logo over a busy background
Do not use typography without the symbol
Do not outline or create a keyline around the logo
Our Brand Colors
These are the four colors that represent our brand.
Green should be the first choice whenever
possible.
Current Red
#cc001e
R204 G0 B30
C12 M100 Y92 K4
Current Orange
#ef7d00
R239 G125 B0
C0 M60 Y99 K0
Current Blue
#00bdff
R0 G189 B255
C67 M6 Y0 K0
Current Green
#81bc00
R129 G188 B0
C44 M0 Y98 K0
The Use of the Current RMS Name
Take care to refer to Current RMS in the correct way when writing about us
- “Current RMS” must be used in the first instance in your copy, after which you may use “Current”.
- Do not spell out the RMS e.g. “Current Rental Management Software”.
- Always capitalize “Current” and make sure that “RMS” is all uppercase.
- If you are mentioning us in agreed content, always link through to our website on the first mention of our brand.
Do not use the Current RMS name in the following ways:
CurRent
CurRENT
Cur-Rent
RMS
Current-RMS
Restrictions on Naming and Logos
We love hearing about software developers, business consultants, and other companies who are interested in providing additional services for Current. However, we’ve put a few restrictions in place to maintain the integrity of our brand.
Naming Your Service
It cannot begin with “Cur” or be similar to “Current” in sound or spelling.
It must not imply endorsement by Current RMS, but suggesting to users that the service is created “for Current RMS” is acceptable.
Your Service’s Logo
Your logo must not include or look similar to the Current RMS logo or any of our brand elements.
Do not incorporate Current RMS’ trademarks, in whole or in part, in your company name, product, application, service, or website without our consent.
No Pairing Brands
Do not use the Current RMS brand together with any other brand, or in any co-branded communications,
unless we have permitted you to do so in writing and reviewed all content before it goes
live.
Please contact the Current RMS marketing team to discuss co-branded communications.
Get in Touch
If you are looking to create an integration with Current RMS or simply need access to our brand pack, please get in touch with our team and we will happily provide you with the right files.
Ask for the brand pack